Enhancing Thailand’s Durian Export Capabilities Through SCOR Model: Thailand to China

Because there is the significance of Thailand’s durian export but obstacles from some related factors linking to points external and internal perspectives, this article, therefore, aims at providing guideline enhance Thailand's capabilities through SCOR model. The model important business chain since it can evaluate display activities assessing customer needs, sourcing materials, creating products fulfilling satisfaction. encompass with 6 major processes including plan, source, make, deliver, return enable. Successfully enhancing contribute advantages for exporters.